*Mentioning Twilight was a misstep, because it muddies the point he's trying to make in a way that pointing to The Hunger Games doesn't. Twilight demonstrates the ability of women and girls to fuel a major blockbuster, whereas The Hunger Games and Harry Potter don't break down so cleanly along gender lines and get more to the heart of people's hunger for good storytelling. (Yes, I know there are boys who've read Twilight**, but I don't think we'd argue they are the reason it's so huge.)
**In our long lost gaming group, one of the younger, single guys told us once that he loved Twilight. We all looked at him and ::boggled:: Then he explained that before it came along being a quiet guy who wears a lot of black didn't get him nearly as much attention from the ladies.
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